We estimate that around 1.5 million fireplaces were sold in 2022 in Europe, Tulikivi’s main market. Of these, 40–50 per cent, or around 600,000–750,000 units, were stoves. Around 25 per cent of the stoves were heat-retaining stoves, where stone or concrete heat-retaining mass surrounds the metal frame of the stove. This means around 150,000–200,000 units were sold. Around 25,000–35,000 units of traditional heat-retaining fireplaces were sold. In general, heat-retaining products that are compact in size and easy to install are now more popular on the market than before.
In response to this market development, Tulikivi launched the new Jero collection in 2023, which combines the technology of a heat-retaining fireplace with the compact size of a stove. The new models have been very well received in the market.
With the introduction of the Jero collection, the fireplaces product group now consists of four consumer-oriented collections.
The Karelia collection is the most advanced heat-retaining fireplace collection in terms of its design, combustion technology and thermal properties, which lives up to the wishes of even the most demanding customers in Central Europe. The soapstone surface finish technologies and the new Tulikivi Color options will broaden the customer base for soapstone fireplaces. The combustion technology of the fireplaces meets even the most stringent requirements in the world. The collection has patented whirlbox technology that allows either wood or pellets to be burnt in the firebox. The heat release of the models in the Karelia collection is adjustable for both low-energy and traditional houses. The combustion of the models in the Karelia collection can be controlled with the Tulikivi Senso fireplace controller if desired.
The models in the Pielinen collection are based on modern Scandinavian design and feature a new soapstone surface finish technology. The products of the Pielinen collection are compact and easy to install. They are particularly well suited for the Central European market and for markets where there is no expertise in installing heat-retaining fireplaces. The special features of the Pielinen products are the versatile door solutions that are developed together with partners.
Tulikivi’s fourth collection of soapstone fireplaces is a classic collection made up of popular models from recent decades. It consists of heat-retaining fireplaces, bakeovens and stoves made of soapstone. The strengths of the fireplaces in the collection include classic design and unrivalled heating properties.
Tulikivi’s Kermansavi collection is a stylish collection of heat-retaining fireplaces and fireplace/bakeovens and it is based on reusing recycled materials. The new collection beats the emission limit values for fireplaces defined in the EU Ecodesign Directive that entered into force in the EU at the beginning of 2022. In addition to Finland, it is hoped that the new collection will achieve significant growth in the Central European market, where environmental friendliness, Scandinavian design and good firing characteristics are all valued.
All our collections emphasise timeless design, convenience, innovative technology and high quality. Product development focuses on clean combustion, and therefore Tulikivi’s products already beat even the toughest emission standards.
Most of our customers are building new homes or renovating existing homes, and they value bioenergy as a form of heating and appreciate the economic advantages of wood-based heating and self-sufficiency. Tulikivi fireplaces appeal to the customers because of their eco-friendliness, energy efficiency, aesthetics and durability, and because of the pleasant heat they produce.
The main products of the product group are electric and woodburning sauna heaters, which can be clad with soapstone and other natural stone, and also with ceramic tiles, cast stone and metal. Tulikivi also manufactures sauna heaters for smoke saunas and commercial saunas. Thanks to the large stone compartment, Tulikivi’s sauna heaters always give an enjoyable and gentle sauna experience.
The strengths of Tulikivi sauna heaters are the careful attention to safety and design. The fresh and distinctive design attracts consumers and designers in Finland and abroad.
The sauna products are sold under the Tulikivi brand, and their principal markets are Finland and Central Europe. Soapstone interior design stones and tiles are sold as accessories in the Sauna product group and they are very popular on the export market.
The main products of the Interior product group are countertops made of different natural or composite stone materials or ceramic materials and tiling for different rooms in the home. Tulikivi has an extensive interior stone product collection.
In home construction, natural stone is a genuine and timeless material that is extremely well suited for use in kitchens and bathrooms and for floors, walls and stairs.
As an interior design material, natural stone is environmentally friendly and fire safe and it also increases the value of the home, because stone wears better than many other surface materials.
The main customer group is Finnish kitchen stores with which Tulikivi cooperates. Products are also sold directly to home builders and renovators who appreciate the natural aesthetic quality, environmental-friendliness and durability of Tulikivi’s interior stone products.
The Interior products are mostly manufactured at Tulikivi’s own factory in Espoo, and their principal market is Finland. Soapstone interior design products and countertops are also manufactured for export to various project sites abroad.
Soapstone tiles are Tulikivi’s speciality. They are particularly suitable for bathroom floors as they are not slippery even when wet. The heat-retaining characteristic of soapstone is beneficial in spaces with underfloor heating.